Begin with one clear idea.
A brand wants to explore an at-home whitening kit as a focused first product. Before discussing artwork, the brief establishes the destination market, intended customer and sales channel.
Build around the actual product.
The 16 LED format provides a starting point. The light, pens, adapters and packaging need to be evaluated together, with exact contents and formulation confirmed for the intended order.
Make the next step concrete.
- Define the destination market and intended product use.
- Confirm the model, formula, connection compatibility and pack contents.
- Share logo files, packaging preferences and estimated quantity.
- Request samples and the relevant product documentation.
- Record approval criteria before an order is agreed.
The outcome of this illustrative brief is a clear set of questions and a sampling discussion, rather than an assumed production commitment.
Discuss a similar brief